Living, breathing logistics
Caterpillar Logistics was one of the most successful subsidiaries of Caterpillar. However, supply chain management did not fit into their long-term business strategy. The logistics group was sold and rebranded as Neovia Logistics. Neovia means “a new way”, and that’s exactly how we approached the brand.
Substance designed a brand mark that referenced the multi-directional element of logistics. It suggests speed as well as organized complexity. We developed a complete brand identity system, including print collateral, direct mail, building signage, vehicle graphics and clothing.