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While Substance works with a wide range of client industries, we have developed a special niche in our work with not-for-profits, including YMCA of the USA, Illinois Humanities Council, and AIDS Foundation of Chicago.

Download our white paper on Event Branding for Not-for-Profits (PDF).

Download our Portfolio and Capabilities Brochure (PDF)
 
 
What’s the big idea?

Substance is strategic visual communication. This means communication informed by strong conceptual thinking, executed with compelling visuals and meaningful content that inspires thought and promotes action.

We work across a broad spectrum of clients, including both corporate and not-for-profit. Our areas of practice include:
– Corporate Identity Development
– Sales and Marketing Print Collateral
– Website Design and Development/Interactive Media
– Advertising (Print and Online)
– Direct Mail
– Environmental and Exhibit Graphics

Being media-agnostic, we develop solutions for print, interactive and corporate identity, ideally addressing all of them within an integrated branding program.

There is only one common denominator among our work:
A powerful idea should be the driving force behind every project. If you're looking for window-dressing, you might want to consider
another option. If you're looking for thoughtful solutions driven by strategy and clarity of purpose, we may be the firm for you.