THE
BRAND GAP
Marty Neumeier |
WHY
DESIGN?
What every business needs. And how. A quick
brochure explaining the value and process of design for clients,
courtesy of the AIGA. |
WORTH YOUR TIME
You can't work in a vacuum. |
UNACCUSTOMED EARTH
by Jhumpa Lahiri
Eight stories by the author of Interpreter of Maladies, they are unique in their ability to capture the human experience. |
|
| National Association
of REALTORS |
The
National Association of REALTORS needed to consolidate the look
and feel of their online media kit. With multiple online, print
and special events publications available for media placement,
creating a consistent and sophisticated user experience was
critical to establishing a creative platform on which to expand
for future development.
Substance designed an online media kit that provided a framework
for NAR products that branded each category by color. This,
coupled with a more compelling interface design makes the site
more usable and consistent with the NAR brand. |
| VIEW
THE PROJECT |
| Midwest Mezzanine Site
and Brand Repositioning |
Substance
was recently hired to launch a comprehensive brand strategy
and campaign for Midwest Mezzanine Funds. Focusing on a national
audience, the strategy will capitalize on Midwest Mezzanine's
brand equity but move them beyond the industry perception of
them as strictly a regional player.
“Midwest's
strongest asset also happened to be their greatest challenge,”
says Matthew Brett, President of Substance. “They have
extraordinary name recognition and brand equity. However, their
name also implies that they conduct business solely in the mid-western
United States. In reality, they play to an international audience.
The new brand and support messaging needed to address this misperception
head on." |
| VIEW
THE PROJECT |
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