Substance. More important than style.

When a statement has depth and purpose behind it, we define it as having substance. We use the same word to describe a person of good character and integrity.

Shouldn’t your brand possess these same qualities?

Substance is a Chicago-based creative agency focused on strategic visual communication. We partner with both corporate and not-for-profit clients to develop messaging that inspires thought and promotes action. Our work is based on developing visual communication that is driven by the strategic objectives of our clients, not by stylistic trends.

Buckminster Fuller once said “When working on a problem I never think about beauty. I only think about how to solve the problem. But when I have finished, if the solution is not beautiful, I know it is wrong.”

That comes pretty close to describing our approach and why we are called Substance. Our areas of practice include:

– Corporate Identity Development
– Sales and Marketing Print Collateral
– Interactive Media
– Advertising (Print and Online)
– Direct Mail
– Environmental and Exhibit Graphics

Matthew Brett founded Substance in 2005 on a chilly autumn morning, sipping coffee in Barcelona on the steps of the Miro museum. The basic philosophy was simple. Create enduring visual communication based on a strong conceptual direction, stripped of artifice and stylistic “of the moment” gimmicks or trappings.

Matthew began his professional graphic design career in 1992 producing corporate branding programs, print collateral, and interactive design. His work has been recognized by such publications as Communication Arts, Print Regional Design Annual, Creativity, Graphic Design:USA, UnderConsideration and The One Show. Matthew received his BFA in Graphic Design from Kent State University and began his professional design career in 1992. He has been a guest lecturer and design critic at the University of Notre Dame and Columbia College of Chicago.

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